"If you like your medical care, you can keep it."
As Neo correctly deciphered, the issue is choice. Obama-care passed because despite its obvious awfulness, it offered the false choice that nothing had to change. Why don't conservatives learn this lesson?
It's amazing listening to the Left and their attacks against completely reasonable proposals regarding health care. The proposal: instead of receiving government insurance, give people money to buy their own insurance. Sounds radical, right? No, but what's radical is the insinuation that conservatives want to destroy Medicare, rob old people, and give their money to millionaires and billionaires (who ironically happen to be quite old).
The logic behind the proposal is that by giving people money, they become conscientious consumers. You would be employing millions of people to act as fiscal watch dogs over health insurance companies. Right now, no one has any incentive to restrain their health care consumption because they don't pay for it. Like it or not, the logic is compelling and just makes common sense.
Of course there are people who disagree, so how can we sell this "experiment" and see if it actually works? Liberals, for all their open mindedness, will not allow the experiment to be run. So we have to get people on board by letting them keep what they have, and allowing them to try our proposal. If you like Medicare, you can keep it. But ours might be a better deal and the choice is yours.
Choice is always a political winner, which is why Obama so disingenuously employed it. We don't have to lie; we offer choice and that's how we should sell our ideas to the American people.