But in ourselves..."
Altruism, according to Merriam-Webster, is the "unselfish regard for or devotion to the welfare of others." Well, it's really not. We all do things because they make us feel good and the NY Times is finally starting to see the light:
Perhaps this is because, as some research suggests (emphasis mine), people give in large part to feel good inside.Every thing has a price. It just turns out that doing good often pays that price and more. That's a great thing and I for one feel pretty good about it. (selfish bastard).